When I first started making videos on smartphones, I absolutely hated it.

To be honest, I’m pretty sure the report I’d sent to my college professors about the process amounted to little more than bitching. Typical college student, #amiright?

In my defense, it was a really frustrating time to try to do what I was doing. I was basically trying to replace the video cameras the local news crew was lugging around in roll-behind suitcases with the first generation of the iPhone. Remember those 2-megapixel cameras? At that time, there were also only a few thousand apps available. So, our editing options were about as limited as our quality.

Looking back, I’d often ask myself, “What was I thinking?” It was a really ambitious project that I labeled as a failure, moved on with my life, and became a journalist.

Turns out, all I needed was a little time and the right tech.

Now, the latest iPhones are capable of 4K video quality and there are literally millions of apps.

The live news trucks of yesteryear are being replaced by phones the size of matchboxes that can broadcast live video internationally! Most of the top YouTube videos of all time have been shot on smartphones by total and complete amateurs who happened to be in the right place at the right time.

A few years ago, I was working for a small magazine in the Midwest and we were facing a lot of pressure to start making videos with our already-limited, teensy tiny budget. Plus, the collective video experience of our entire team amounted to a few thousand hours of watching funny YouTube videos, and the project I did in college on iPhone videos.

So, naturally, I pulled out my iPhone 5S and got to work. Over time, I got better and better.

What was hilariously and almost unfathomably shocking was that my amateur iPhone videos were racking up around the same number of views as the videos we were shelling out thousands of dollars for the pros to make for us!

Around this time, I got invited to teach the iPhone video lessons I’d learned at my alma mater, the University of Missouri, and started getting paid to teach journalists with a gazillion times more experience than me how to do what I could do with an iPhone.

Now, the amount of people who need to know how to shoot videos is so, so much more than the local TV news crew. Every single brand wants to start producing its own videos. But a lot of people don’t really know how to get started.

Video is the single most important content marketing strategy today (and those aren’t my words, but the words of the immortal and infinitely awesome Gary Vaynerchuck).

But it makes sense. We’re all making content for a reason.

We want to connect with our audience, build a loyal following, add value to their lives and sell all the cool shit we’re making to help them do that! Rock on. Those are great goals!

Video can help you get there. Video is where it’s at. That’s why you’re here. That’s why I’m here. Let’s do this!

--Sarah Redohl, Founder & Chief Creative Strategist